Building machine learning products: predictive models vs genAI – which to use?

Thomas Brouwer

Chief Digital Product Officer

Blinkist

Building machine learning products: predictive models vs genAI – which to use?

Many of today’s products have machine learning in them – recommendations, drug development, fraud detection, ad targeting. In this talk you will learn how predictive ML products are typically developed, and how genAI offers an alternative. When should you use which?