Less mockups, more Dogfooding: What you miss if you don’t do UX Audits

Track 4

We built our SaaS for 3 months without using it ourselves. The result: nobody liked it. Once we started dogfooding with UX audits, things turned around quickly. In this talk we will explore how SaaS companies can establish a regular UX audit process and a feedback culture that helps to quickly understand issues and iterate on them.
What do customers actually want? What features are truly important? Why does no one tell me the truth about what they need? And how the f*** is Jobs to be done supposed to help me with that? If you have questions like that in your mind, then this session is for you